In Episode 51 of the "Law & Business" Podcast, we take a look at a company that makes a plush product that is also a curtain tie-back. It is a very useful product, but one that also features the ability to be very fanciful. So the group takes a look at how the Nessa Group improved its sales and revenues from many different aspects, and also looks at what to continue to improve.



In this episode: Anthony Verna, Wil Jacques, Jim Huerta, Barry Kolevzon, Justin Tripodi, and Scott Mautner.



Enjoy the stimulating conversation.



Anthony Verna: (00:00)Everyone, welcome back for our fifth episode of the special mini-series with the NESSA Group. I'm Anthony Verna. Chances are you already knew that by listening to this., With us, Jim Huerta, principal of the NESSA Group. How you doing?



Jim Huerta:Hi, I'm doing well. Thank you.



Anthony Verna:And Barry Kolevzon second principle of the NESSA Group.



Barry Kolevzon:I’m listening to all of this.



Anthony Verna:I'm glad. I'm glad that you are. Also Wil Jacques. How are you, Wil?



Wil Jacques:
Very good.



Anthony Verna:
Justin Tripodi…



Justin Tripodi: How are you doing Anthony?



Anthony Verna:
I’m well, thank you. And the well-dressed Scott Mautner there. How you doing, Scott?



Scott Mautner:
I'm doing well, thank you.



Anthony Verna:All right. And for attorney ethics since you and I are a part of firms, what firm are you with as well?



Scott Mautner:
I'm with Harrington, Ocko and Monk.



Anthony Verna:All right. And, of course, I'm the managing partner of Verna Law. But again, chances are you knew that. All right. So today we're going to talk a little case study here. And NESSA Group had a client, one that I'm familiar with as well. We won't mention it by name, but we will just say that their product is a curtain tie back. Jim, how'd I do with describing the product?



Jim Huerta:
Perfect.



Anthony Verna:
The current tie back has a plush cover and on top of that plush cover, I would say, is a plush figure as well. How am I doing?



Jim Huerta:
You're doing well. It's amazing how well you are doing . I'm just listening.



Anthony Verna:Thank you, Jim. And basically, the plush part of this, what makes it attractive is that it's in different animal shapes. Again, how am I doing with describing the product?



Jim Huerta:You’re doing very well.



Anthony Verna:Okay. Jim, Barry, let's start with you two. This company, when you met them, was having problems. Can you describe, let's start here a couple of the problems that this company was having?



Barry Kolevzon: (01:55)Oh, there, there are a bunch of issues that are involved. I don't believe that they were staffed to carry on what they had. They’re in business 15 years, 20 years, 30 years. I'm not sure. And basically they were evidently happy with where they were. Then they woke up and said, “Hey, you know, we got a problem.”



Anthony Verna: (02:19)
Well, I think a lot of a lot of business owners are like that. You're in business for a while and it seems okay.



Barry Kolevzon: (02:25) Well that's a problem. That's a big problem there. You know, they go to their buddies and talked to them and hey know everyt...