Part of what I do at Origami is talk to new DAO creators who have great ideas, well-written white papers, and some money—but struggle to find members. web3 projects are hard to market because the ecosystem was built in response to the mistrust of institutions. To learn how to promote with respect to the community's ethos, I interviewed Emily Rasowski, founder of web3 marketing firm Pop Agency. Emily is a former Amazonian who built the go-to-market strategy for Amazon Care, the tech behemoth’s major healthcare initiative.