If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.

This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content.

In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).

You’ll learn:
💡 Why your content is secretly confusing your audience
💡 The difference between expert mode and resonating mode
💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells.

This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting.
Connect with Rachel:
Instagram: @rachelemmawaring
Website: rachelemmawaring.com
Download my free mini-masterclass: Your Pre-Launch Signature Series.