In this episode of the LATAM FDI Podcast, we sit down with Maria Paula Arenas, the Vice President of Investment at ProColombia, the agency tasked with promoting investment, exports, and tourism in Colombia. With her deep background in public policy and economic development, Maria Paula offers a rich and honest look at what makes Colombia a rising destination for foreign direct investment (FDI).

Here’s what you’ll hear:

🌱 Top Sectors for Investment – Colombia is laser-focused on sectors aligned with sustainable growth from agro-industry to renewable energy. Maria Paula outlines the five key industries investors should watch and highlights the critical role of value-added services.

⚡ Energy Transition & Reindustrialization – Colombia is not just talking about sustainability—it’s taking serious action. Discover how the country’s clean energy matrix, policy roadmap, and long-term vision draw global interest in solar, hydro, and photovoltaic projects.

🌍 Global Strategy & Local Partnerships – With 24 offices worldwide, ProColombia is everywhere investors need them to be. Maria Paula shares how they provide “after-care” services, help investors navigate regulations, and form strategic alliances like their recent MOU with the North Carolina Chamber of Commerce.

🇺🇸 Focus on U.S. Investors – While the U.S. remains Colombia’s top partner, new regional collaborations are opening doors in states like North Carolina and potentially Arizona. Maria Paula emphasizes ProColombia’s truthful, supportive approach to building lasting investor relationships.