Could podcasting be the ultimate game-changer for political campaigns in 2024? U.S. presidential candidates are turning to long-form podcast interviews to bypass traditional media, delivering unfiltered messages straight to the audience. This shift isn’t just a tactic; it’s reshaping how voters connect with politicians on a deeper level. In this episode, Hayden and Sean discuss how to use video for podcast growth, particularly through YouTube, which has become essential for discoverability. We also cover YouTube Shorts’ new three-minute limit and explore why this change could impact your content strategy. And, with Google’s new Notebook LM AI tool creating personalized “podcasts,” we’re seeing just how influential podcasts have become in delivering information. For podcasters focused on strategic growth, intentional audience engagement, and data-driven production decisions, this episode is packed with practical insights. 00:43 - Sounds Profitable: Video’s Role in Podcast Discovery 03:51 - YouTube’s Impact on Discoverability for Audio Podcasts 05:23 - YouTube Shorts Extends to 3 Minutes: Key Takeaways 09:29 - Google’s Notebook LM: AI-Generated Podcasts for Personal Use 12:37 - Political Campaigns Turn to Podcasts: The Big Picture ➡️ Sounds Profitable’s Research on Video Discoverability: https://soundsprofitable.com/guide/what-video-brings-to-podcast-discovery/ ➡️ YouTube Shorts Update: https://support.google.com/youtube/answer/11414555?hl=en ➡️ Google Notebook LM Launch: https://blog.google/products/search/notebooklm/ ➡️ novapodcasting.com #Podcasting #PodcastGrowth #PodcastStrategy #AudienceEngagement #PoliticalCampaigns #YouTubeShorts #IntentionalContent