In this episode, we’re diving into the do’s and don’ts of marketing light-cured lash services on social media — and let’s just say, some of y’all are making content for lash techs instead of clients. We’ll talk about: - Why client-friendly language is everything - How to explain light curing without sounding like a chemist - Mistakes that scare clients away (yes, even if your lash set is stunning) - How to position LED UV lash services as a luxe, safe, and smart upgrade - What not to say when you're trying to build trust online   If you offer light-cured lashes or are thinking about introducing them, this is a must-listen. Let’s make sure your content educates, attracts, and actually gets you booked!     Announcements: 1. Upcoming Lash Apothecary Masterclasses (June 21-22 DFW) (August 9-10 Vegas) code: LASHSCIENCEPOD for 15% off enrollment 2. Opal Educator Course December 6-8 DFW 3. LashCON October 11-13! Use code ANNE100 for $100 off your ticket!