Laser: Across the Network is the podcast that brings the voices of the Laser Group to life. Each episode features real conversations with members, team leaders, and business owners who share their experiences, insights, and lessons learned from the trades. From building brand pride to running successful businesses, we explore what it means to grow together, lead with purpose, and continue the Laser legacy — one story at a time.
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Laser: Across the Network is the podcast that brings the voices of the Laser Group to life. Each episode features real conversations with members, team leaders, and business owners who share their experiences, insights, and lessons learned from the trades. From building brand pride to running successful businesses, we explore what it means to grow together, lead with purpose, and continue the Laser legacy — one story at a time.
Marketing That Matters: Turning Data into Demand Across the Laser Network with Sam and Chris
Laser: Across the Network
22 minutes
3 weeks ago
Marketing That Matters: Turning Data into Demand Across the Laser Network with Sam and Chris
Sam Coldham and Chris Boyle explore how Laser’s marketing strategy leverages national scale and local flexibility to drive real results. From warm bodies to database campaigns, they share practical insights for trades businesses. Marketing isn’t just ads it’s about solving problems, building relationships, and growing together as a network.
Sam Coldham – Head of Brand & Marketing, Belron® NZ (Laser®, Smith&Smith®, Exceed®)
Chris Boyle – Founder, Mighty (Marketing Agency Partner)
Read more about Sam and Chris at Laser Assist:
https://laserassist.opcentral.com.au/#/news/article/reference/aa25b7
Find out more about Laser Group:
https://lasergroup.co.nz/
Laser: Across the Network
Laser: Across the Network is the podcast that brings the voices of the Laser Group to life. Each episode features real conversations with members, team leaders, and business owners who share their experiences, insights, and lessons learned from the trades. From building brand pride to running successful businesses, we explore what it means to grow together, lead with purpose, and continue the Laser legacy — one story at a time.
