How do you pitch, design, and land a role that doesn’t exist yet? In this episode of Lang Talent, we talk with Javier “El Javi” Díaz, newly appointed Director of Community & Customer Engagement at Smartling, about building a function around human connection, customer momentum, and community-led growth. He shares the spark behind the move, how community ties into sales and product adoption, and the nuts-and-bolts of partnering across marketing, customer teams, and leadership.