Lane checks in with Don Close of Terrain at the Cattle Industry Summer Meeting in San Diego. They discuss soaring cattle prices, surprising consumer loyalty to beef, heifer retention concerns, and the outlook for herd rebuilding. Don also highlights the importance of risk management and the potential impact of dairy trends and protein-driven diets on the beef sector. #CattleMarket #BeefIndustry #AgPodcast #LaneCast #CattlePrices #HeiferRetention #RiskManagement #BeefDemand #RanchLife #DonClose #TerrainAg #LivestockMarkets #AgNews  #SummerMeeting #AgTalk #WesternAgNework #AgEconomics #DairyTrends #ProteinDemand #RanchingInsights