Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars?
From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars?
From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.
Marvel and Star Wars are the crown jewels of Disney’s empire. They’re the highest-grossing movie franchises in history, with devoted fan bases and expansive IP universes, but right now, both are in a bit of a slump. As Disney asked for more and more content to satisfy its business needs, the creative process suffered, and these once mighty hit-making engines have slowed down. There hasn’t been a Star Wars movie in 5 years and this year, Disney’s only releasing a single Marvel movie - ‘Deadpool and Wolverine.’
How did Disney get here? What will it take to rediscover the mojo? And how can Baby Yoda and a foul-mouthed, fourth-wall breaking Marvel character help get Disney’s IP machine pumping at the box-office again?
This episode hosted by Chris Lee (@__ChrisLee)
From Vulture and the Vox Media Podcast Network
EDITOR'S NOTE: An earlier version of this episode incorrectly stated that Disney acquired the Power Rangers franchise when it bought 21st Century Fox. Hasbro is the current owner of the franchise.
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Land of the Giants
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars?
From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.
