What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
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What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
Ep #20: What Today’s Farmers Can Learn from Tyson’s Playbook with Brian Kearney
Land Ledger Podcast
13 minutes
5 months ago
Ep #20: What Today’s Farmers Can Learn from Tyson’s Playbook with Brian Kearney
What does it take to turn a nickel and a truck into a food empire? In this episode of The Land Ledger, Brian Kearney breaks down the rise of Tyson Foods and how John and Don Tyson leveraged vertical integration, value-added products, and long-term thinking to dominate the poultry industry. With lessons for both farmers and investors, he dives into the power of smart acquisitions, people-focused leadership, and owning your value chain. Find show notes and resources here: https://tinyurl.com/5n...
Land Ledger Podcast
What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
