What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
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What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
Ep #19: Why Maximizing Yield Isn’t Always the Answer with Gabe Brown
Land Ledger Podcast
51 minutes
5 months ago
Ep #19: Why Maximizing Yield Isn’t Always the Answer with Gabe Brown
What if the key to farm profitability isn’t higher yields, but healthier soil? In this episode of The Land Ledger, Brian Kearney sits down with regenerative agriculture leader Gabe Brown to explore how farmers can increase profitability and improve soil health without synthetic inputs or chasing high yields. Gabe shares practical insights from his own farm and clients, covering no-till transitions, crop diversity, livestock integration, and how soil health principles can be applied at any sca...
Land Ledger Podcast
What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
