What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
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What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
Ep #17: How Henry Ford Lost the Tractor War (and Why It Matters Today) with Brian Kearney
Land Ledger Podcast
20 minutes
6 months ago
Ep #17: How Henry Ford Lost the Tractor War (and Why It Matters Today) with Brian Kearney
What can the century-old tractor wars teach today’s AgTech founders about innovation, strategy—and knowing when to let go of the past? In this solo episode of The Land Ledger, Brian Kearney explores the early battle for tractor dominance through insights from Tractor Wars by Neil Dahlstrom. He unpacks how Ford, John Deere, and International Harvester each took different paths in shaping ag innovation. From Henry Ford’s missteps to John Deere’s patient, long-game strategy, Brian connects these...
Land Ledger Podcast
What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
