What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
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What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
Ep #10: Beef Demand, Global Markets & The Future of Ranching with Rich Bradbury
Land Ledger Podcast
45 minutes
7 months ago
Ep #10: Beef Demand, Global Markets & The Future of Ranching with Rich Bradbury
What’s driving the future of ranching? In this episode, host Brian Kearney and guest, Rich Bradbury explore the evolving landscape of ranching, from shifting cattle markets to land access challenges. Sharing insights from his experience managing large-scale grazing operations, Rich sheds light on the biggest opportunities and obstacles facing today’s ranchers, including sustainability, global demand, and the financial realities of the beef industry. Listen in to learn how young ranchers ...
Land Ledger Podcast
What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
