For Chief Customer Officers and those aspiring to the role, The Chief Customer Officer Podcast delivers candid conversations with top B2B technology executives. Hosted by veteran SaaS leaders, Jay Nathan and Jeff Breunsbach, this podcast explores the state of B2B SaaS, strategy, people leadership, and real-world practices.
This isn’t “thought leadership.” You’ll gain actionable insights from CEOs, CFOs, CROs, CMOs, and CCOs that you can apply to elevate your career and leadership approach.
All content for Land and Expand is the property of Jay Nathan and is served directly from their servers
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For Chief Customer Officers and those aspiring to the role, The Chief Customer Officer Podcast delivers candid conversations with top B2B technology executives. Hosted by veteran SaaS leaders, Jay Nathan and Jeff Breunsbach, this podcast explores the state of B2B SaaS, strategy, people leadership, and real-world practices.
This isn’t “thought leadership.” You’ll gain actionable insights from CEOs, CFOs, CROs, CMOs, and CCOs that you can apply to elevate your career and leadership approach.
EP003: Bonus Episode - Knowing and mastering your retention metrics
Land and Expand
16 minutes 22 seconds
9 months ago
EP003: Bonus Episode - Knowing and mastering your retention metrics
In this solo episode of Land and Expand, host Jay Nathan dives into the foundational SaaS metrics every leader should know cold: ARR (Annual Recurring Revenue), Gross Retention, Net Retention, and Renewal Rates. Drawing on a pivotal moment early in his career, Jay unpacks how these metrics work, why they matter, and how they influence the health and growth of a SaaS business.
You’ll learn:
- The difference between ARR and MRR, and how ARR reflects your business’s run rate.
- How Gross Retention and Net Retention are calculated, their unique roles, and why only net retention can exceed 100%.
- Why Renewal rate is a leading indicator for retention
- How multi-year contracts impact retention rates
- The importance of segmenting retention metrics
If you’re a SaaS executive or aspiring leader, this episode is a must-listen refresher to sharpen your financial acumen.
Cover Your SaaS - Financial Literacy for Non-financial Leaders: https://buy.stripe.com/bIY9EEbuKeX72M88ww
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Land and Expand
For Chief Customer Officers and those aspiring to the role, The Chief Customer Officer Podcast delivers candid conversations with top B2B technology executives. Hosted by veteran SaaS leaders, Jay Nathan and Jeff Breunsbach, this podcast explores the state of B2B SaaS, strategy, people leadership, and real-world practices.
This isn’t “thought leadership.” You’ll gain actionable insights from CEOs, CFOs, CROs, CMOs, and CCOs that you can apply to elevate your career and leadership approach.
