Send us a text What if flowers could tell a life story better than words? We sit down with funeral florist Jamie Shrouders of GrandiFlora to unpack how tribute flowers become anchors of meaning at the hardest moment. Jamie traces her family’s journey from postwar Dutch growers to a Melbourne studio dedicated solely to funeral flowers. She shares how personalisation actually happens: casket sprays built from a loved one’s garden cuttings, or a delicate rainbow for a children accompanied by bu...
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Send us a text What if flowers could tell a life story better than words? We sit down with funeral florist Jamie Shrouders of GrandiFlora to unpack how tribute flowers become anchors of meaning at the hardest moment. Jamie traces her family’s journey from postwar Dutch growers to a Melbourne studio dedicated solely to funeral flowers. She shares how personalisation actually happens: casket sprays built from a loved one’s garden cuttings, or a delicate rainbow for a children accompanied by bu...
From Kettle Colours to Cardboard Myths: Truth in the Coffin Business
Lady of Death
49 minutes
3 months ago
From Kettle Colours to Cardboard Myths: Truth in the Coffin Business
Send us a text Death isn't a topic most of us eagerly discuss over dinner, yet Mark Sui, owner of Coffin and Casket Victoria, brings a refreshing perspective to this universal experience. His journey into the funeral industry wasn't planned—it began when his family migrated from Hong Kong and formed an unexpected partnership with an Italian stonemason. What started as building monuments evolved into supplying coffins, caskets, and funeral accessories across Australia. Mark pulls back the shr...
Lady of Death
Send us a text What if flowers could tell a life story better than words? We sit down with funeral florist Jamie Shrouders of GrandiFlora to unpack how tribute flowers become anchors of meaning at the hardest moment. Jamie traces her family’s journey from postwar Dutch growers to a Melbourne studio dedicated solely to funeral flowers. She shares how personalisation actually happens: casket sprays built from a loved one’s garden cuttings, or a delicate rainbow for a children accompanied by bu...
