Ever wonder how a brand got started? In episode 4, John Nwankwo and Ariel Campbell unfold their personal journeys in life, education and job experiences; and explain how that influenced the making of their brands. What's great about their stories are the differences between them. Ariel started in design, knowing at a young age what her future would look like; while John was pressured into a more financially sound career, but ventured into his love for fashion.