Mark Ritson on Marketing, B2B, and the Future of AI

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Lab-Grown Marketing

Peter Weinberg and Jon Lombardo

13 episodes

1 day ago

What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth. Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.

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Marketing

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Mark Ritson on Marketing, B2B, and the Future of AI

Lab-Grown Marketing

54 minutes 45 seconds

1 month ago

Mark Ritson on Marketing, B2B, and the Future of AI

It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence.

Ever wondered how to beat Roger Federer at tennis? It’s basic math to Mark: you simply don’t play him.

Mark’s breaking down some of his top marketing lessons of all time in a few words or less, discussing what he really thinks of *that* Sydney Sweeney ad, and explaining why “knowing the language of the boardroom” is worthless if you can’t actually do the marketing.

He also waxes poetic about the main difference between B2B and B2C marketing, dishes on the future of AI (spoiler: it’s not just hype), dunks on NFTs (aka “Idiot magnets”) and the metaverse (just stupid), and tells Jon and Peter just how insane they really were leaving LinkedIn.

If you’ve ever wondered whether marketers need MBAs, personas, or an overpriced metaverse avatar, the answer is the same: absolutely not. Strap in — this finale is sharp, brutal, and very Ritson.

02:32 - Walking Down Memory Lane with Mark Ritson

04:15 - Mark Ritson on Marketing

23:10 - Is B2B Really Any Different from B2C?

32:45 - The Future of AI