Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.
There. We said it — someone had to. But what does that mean for your marketing department?
Throughout the show, Lab-Grown Marketing, Jon Lombardo and Peter Weinberg break down what this synthetic revolution means for the future of marketing with a little help from their AI-powered assistants.
But before you go building your doomsday bunker or unplugging yourself from the Matrix, let us briefly unpack why synthetic isn’t scary — it’s revolutionary (especially when it comes to marketing and segmentation).
It democratizes access. Think lab-grown diamonds, oil, and rubber — synthetics didn’t make them worse; they made them better and more accessible.
It improves efficiency. Marketing segmentation research is slow, expensive, and deeply flawed. But synthetic segmentation? It’s smarter, faster, and more accurate.
It’s the future. Lab-grown segmentation is cheaper, sharper, and built for scale — because great marketing starts with great segmentation.
Not quite convinced? Let’s talk. Lab-Grown Marketing drops Every other Monday. Check it out on Apple Podcast, Spotify, or wherever else you get your podcasts. 🎧
