If you aren’t standing out, you’re blending into the competition.

So, how can you ensure you’re creating distinctive brand assets that stay top-of-mind in buyers everywhere? Jon and Peter break down the data behind what makes brands memorable— and explain how to analyze the numbers to guarantee your assets leave a lasting impression. Why are brands like McDonald's, Liberty Mutual, and Apple so successful at what they do? And what are the top mistakes your creative team is probably making when it comes to branding?

Then, the guys chat with the Pocket Professor to glean some foolproof tactics to measure and manage your distinctive brand assets before getting into the weeds about which specific parts of a brand consumers actually remember most.  And hint: it’s not what you think.

02:06 From the Feed- Art Imitates Life (and Distinctive Branding)

04:57 Mental Model- Distinctive Brand Assets

12:25 Synthetic Salon- What Makes a Brand Memorable?

 21:08 Million Dollar Data- AI and the Future of Brand Marketing