Amazon, Market Research, and the Case for Being Average

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Lab-Grown Marketing

Peter Weinberg and Jon Lombardo

13 episodes

1 day ago

What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break down what really drives growth. Join Peter Weinberg and Jon Lombardo each week as we explore proven, lab-backed tactics to help marketers thrive in today’s landscape.

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Amazon, Market Research, and the Case for Being Average

Lab-Grown Marketing

25 minutes 36 seconds

5 months ago

Amazon, Market Research, and the Case for Being Average

The customer is always right… right?

Bezos knows they are. And if Jeffrey thinks it, you should probably pay attention.

In this week’s episode, the guys explain why the king of Amazon keeps an empty chair in his meeting rooms at all times (we swear — it’s not a creepy billionaire thing) before exploring the importance of everybody’s least favorite topic — market research.

How is it possible that B2B is a complete sampling desert while B2C is drowning in customer data, yet both can be completely parched of any kind of wisdom? With a little help from their synthetic friends, Jon and Peter suck the real truth out of just how often (or how little) B2C and B2B really survey their customers — and Houston, we’ve got a problem.

Plus, was synthetic research cooked before it even got started? LinkedIn influencer Tom Goodwin recently called out all artificial intelligence insights as mid (*ok, shots fired*)….but Jon and Peter play devil’s advocate and explain why being average is actually a good thing. Pacers, it might just be your lucky year.

00:24 Benefits and Barriers of Market Research

01:48 Mental Model: Market Research

10:05 Million Dollar Data: Is Synthetic Research Mid?

15:55 The Synthetic Salon: NOT Jeff Bezos