For the past century, marketing has been a human-driven craft. But in the next decade, man-made marketing will be dead. Welcome to the rise of the Synthetic Century.

Before you start picturing a Skynet-style takeover, Jon and Peter are here to explain why synthetic technology is actually a good thing—just like lab-grown diamonds, oil, and rubber, it democratizes access and improves efficiency.

With the help of their synthetic pocket professor, they’ll break down why traditional segmentation is slow, expensive, and often flawed and why marketers are stuck in the Dark Ages of micro-segmentation and outdated personas—clinging to Maria the Marketer while ignoring how markets actually evolve.

It’s time for lab-grown segmentation—faster, smarter, and built for the future. Because if you’re going to do dumb sh*t, you might as well do it faster and cheaper.

Jon and Peter will also reveal what makes segmentation powerful (or useless), why complexity doesn’t equal intelligence, and how great marketing starts with broad, meaningful, actionable insights.

Ready for the marketing renaissance? Tune in now.