Europe's automotive industry is at a crossroads, navigating the seismic shift from hardware excellence to the Software-Defined Vehicle (SDV) paradigm. 🚘💻 In this episode of LaNovaMobilitat we did with live audience at the IAA, we welcome Augustin Friedel, Associated Partner for Software Defined Vehicles at MHP – A Porsche Company and a widely followed expert on LinkedIn for his sharp analysis of mobility transformation. Drawing on his expertise and insights, we ask Augustin to dissect the key challenges and unique opportunities facing European players: Global Divergence vs. Convergence: How do the SDV approaches and pace in Europe compare to those in China and North America? Is the world converging on a unified architecture, or are local differences forcing divergent paths? 🗺️ Value Chain Warfare: Who is winning the fight for value between legacy OEMs and agile tech entrants? Is value permanently shifting to the new players? ⚔️ The European Hurdle: We pinpoint the biggest obstacle for European automakers—is it organizational cultural inertia (moving from hardware to software cycles), supply chain complexity, or a software talent deficit? 🤔 The Home Advantage: Where should the European ecosystem focus to win? Can leveraging its strength in system safety and regulation creating more trusted automated systems? 🥇 End Customer Traction: We explore how to generate more end customer traction for ADAS features, and the role of new SDV architectures in enabling a pragmatic, incremental path to full autonomy. 🛣️ Tune in for an unvarnished look at the strategic elements that will define the next chapter of European mobility! 🎧