From Budgeting App to WhatsApp CFO: Zumma’s Bold B2C to B2B Pivot with Marinella Piñate, Zumma

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La Frontera: Bridging Startups and VCs Across the Americas

Cyrus Bakhshi, Thomas Barrett

18 episodes

2 days ago

Welcome to "La Frontera," a podcast dedicated to exploring the dynamic startup and venture capital ecosystem in Latin America. We dive into the innovations, opportunities, and challenges unique to the region. Our goal is to bridge the gap between founders in the region and international investors by providing founders with access to high-quality resources and funding and investors with the insights and guidance to invest with confidence. You can explore all of our newsletters and be notified of future episodes here: https://www.lafronterapodcast.com

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Investing

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From Budgeting App to WhatsApp CFO: Zumma’s Bold B2C to B2B Pivot with Marinella Piñate, Zumma

La Frontera: Bridging Startups and VCs Across the Americas

1 hour 11 minutes 46 seconds

4 months ago

From Budgeting App to WhatsApp CFO: Zumma’s Bold B2C to B2B Pivot with Marinella Piñate, Zumma

In this episode of La Frontera, we talk with Marinella Piñate, CEO and co-founder of Zumma, a Mexico-based fintech transforming messy manual finance ops with an AI-powered “WhatsApp CFO” for businesses across Latin America. We dive into what led Zumma to pivot from a beloved B2C app to a fast-growing B2B platform, how Marinella’s travels through 60+ countries shaped her entrepreneurial mindset, and why she believes meaning (and mental health) are non-negotiables for founders. She also shares lessons on hiring top engineering talent without a CTO, the resilience that defines LatAm founders, and her candid approach to building community and investor support along the way. We hope you enjoy this episode as much as we did.

You can find show notes, deep dives, and other great content in our newsletter 👉 www.lafronterapodcast.com