The US live market is probably the most competitive, with fierce pressures - competing with
corporate giants, securing funding and managing high costs. Independent players must
innovate, build strong local networks, and constantly present captivating programs to survive in
this industry. What’s it like to navigate this? What are the biggest issues? And for European artists
wanting in on this massive market, strategic partnerships and the understanding of regional
audiences is essential. How possible is it to get there? And what’s a good starting point to attract
venues, promoters, and festivals to start building an audience?
Nate Dorough, Pyramid Scheme / School Night, Michigan, US
Lio Kanine, New Colosssus Festival, New York City, US
Berkli Johnson, SXSW, Austin, US
Chair, Sam Sumpter, Bands do BK, New York City, US
All content for KULTURAKADEMIN PODCAST is the property of KULTURAKADEMIN K-PLAY and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The US live market is probably the most competitive, with fierce pressures - competing with
corporate giants, securing funding and managing high costs. Independent players must
innovate, build strong local networks, and constantly present captivating programs to survive in
this industry. What’s it like to navigate this? What are the biggest issues? And for European artists
wanting in on this massive market, strategic partnerships and the understanding of regional
audiences is essential. How possible is it to get there? And what’s a good starting point to attract
venues, promoters, and festivals to start building an audience?
Nate Dorough, Pyramid Scheme / School Night, Michigan, US
Lio Kanine, New Colosssus Festival, New York City, US
Berkli Johnson, SXSW, Austin, US
Chair, Sam Sumpter, Bands do BK, New York City, US
Viva Sounds 2024 – Dead Festivals – And What Could've Saved Them?
KULTURAKADEMIN PODCAST
43 minutes 53 seconds
7 months ago
Viva Sounds 2024 – Dead Festivals – And What Could've Saved Them?
Step into the story, the rise and fall of two of Sweden's most iconic festivals: Peace & Love in
Borlänge and Arvikafestivalen in Arvika. Once hosting legendary acts like Bob Dylan, Rihanna,
Depeche Mode and Nine Inch Nails, they were giants in the music scene. In this talk, we’ll
explore the crucial decisions, the financial missteps, and the changing cultural landscapes that
led to their downfall—and what could have been done to save them. The insights from the inside
and a look at how festivals now can avoid a similar fate.
Eric Lindholm, MarketHype, formerly of Arvikafestivalen
Patric Hammar, Borlänge municipality, formerly of Peace and Love Festival
Chair: Eddie Wheeler, Eddie Wheeler, Gothenburg, SE
* Presented by VG Live
KULTURAKADEMIN PODCAST
The US live market is probably the most competitive, with fierce pressures - competing with
corporate giants, securing funding and managing high costs. Independent players must
innovate, build strong local networks, and constantly present captivating programs to survive in
this industry. What’s it like to navigate this? What are the biggest issues? And for European artists
wanting in on this massive market, strategic partnerships and the understanding of regional
audiences is essential. How possible is it to get there? And what’s a good starting point to attract
venues, promoters, and festivals to start building an audience?
Nate Dorough, Pyramid Scheme / School Night, Michigan, US
Lio Kanine, New Colosssus Festival, New York City, US
Berkli Johnson, SXSW, Austin, US
Chair, Sam Sumpter, Bands do BK, New York City, US
