The US live market is probably the most competitive, with fierce pressures - competing with
corporate giants, securing funding and managing high costs. Independent players must
innovate, build strong local networks, and constantly present captivating programs to survive in
this industry. What’s it like to navigate this? What are the biggest issues? And for European artists
wanting in on this massive market, strategic partnerships and the understanding of regional
audiences is essential. How possible is it to get there? And what’s a good starting point to attract
venues, promoters, and festivals to start building an audience?
Nate Dorough, Pyramid Scheme / School Night, Michigan, US
Lio Kanine, New Colosssus Festival, New York City, US
Berkli Johnson, SXSW, Austin, US
Chair, Sam Sumpter, Bands do BK, New York City, US
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The US live market is probably the most competitive, with fierce pressures - competing with
corporate giants, securing funding and managing high costs. Independent players must
innovate, build strong local networks, and constantly present captivating programs to survive in
this industry. What’s it like to navigate this? What are the biggest issues? And for European artists
wanting in on this massive market, strategic partnerships and the understanding of regional
audiences is essential. How possible is it to get there? And what’s a good starting point to attract
venues, promoters, and festivals to start building an audience?
Nate Dorough, Pyramid Scheme / School Night, Michigan, US
Lio Kanine, New Colosssus Festival, New York City, US
Berkli Johnson, SXSW, Austin, US
Chair, Sam Sumpter, Bands do BK, New York City, US
The Chairman of Göteborg & Co will open things in style. He is the former Minister for Commerce and Industry, Minister of Culture and Education and held the position of Consul General of Sweden in New York City from 2016 to 2018. At all times - a champion of music and it's both an honour and really, really cool to have Leif Pagrotsky open up our event.
KULTURAKADEMIN PODCAST
The US live market is probably the most competitive, with fierce pressures - competing with
corporate giants, securing funding and managing high costs. Independent players must
innovate, build strong local networks, and constantly present captivating programs to survive in
this industry. What’s it like to navigate this? What are the biggest issues? And for European artists
wanting in on this massive market, strategic partnerships and the understanding of regional
audiences is essential. How possible is it to get there? And what’s a good starting point to attract
venues, promoters, and festivals to start building an audience?
Nate Dorough, Pyramid Scheme / School Night, Michigan, US
Lio Kanine, New Colosssus Festival, New York City, US
Berkli Johnson, SXSW, Austin, US
Chair, Sam Sumpter, Bands do BK, New York City, US
