In this episode of Kronikled, we flip through the pages of Sports Illustrated—from its 1930s beginnings as a niche “country club sports” magazine, through its golden age under Time Inc., to its modern-day identity as a brand more famous for swimsuit editions than anything. We unpack how WWII, television, editorial vision, and shifting ownership shaped its trajectory, and explore why its cultural relevance has waned in recent years. Along the way, we break down the magazine’s media bias, political coverage, and what it might take to win back the next generation of sports fans.