Where passion, purpose and conversation meet at the crossroads. Join Jiggy Jones on the journey of exploring the minds and hearts of some of the world's best creatives, entrepreneurs, and cultural trailblazers.
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Where passion, purpose and conversation meet at the crossroads. Join Jiggy Jones on the journey of exploring the minds and hearts of some of the world's best creatives, entrepreneurs, and cultural trailblazers.
Jarrett Cobbs, Vice President of Strategy at Team Epiphany, discusses the company's 20-year journey in marketing to diverse communities, particularly in luxury brands, fashion, music, and TV. He highlights the launch of their research platform, ConTExt, aimed at combating pre-existing biases and redefining the relationship between data, culture, and creativity. Cobbs emphasizes the importance of authenticity and originality in creative work, citing a study showing 61% of creatives feel pressured to conform to trends. He also shares insights on mentorship and the impact of advocates like Lucinda Martinez at HBO, which helped shape Team Epiphany's strategy and success.
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Kreative Convos
Where passion, purpose and conversation meet at the crossroads. Join Jiggy Jones on the journey of exploring the minds and hearts of some of the world's best creatives, entrepreneurs, and cultural trailblazers.