What is Culture in Motion ?

Culture in Motion by Kraftera is a dynamic initiative that celebrates Malaysia’s living heritage by showcasing the artistry of batik, songket, and traditional handicrafts. This movement brings handmade culture to life, bridging the past with the present through fashion, craftsmanship, and immersive cultural experiences.

Organized by Kraftera, an initiative under Majlis Amanah Rakyat (MARA), Culture in Motion aims to:

✅ Empower Local Artisans – Providing a platform for craft makers, weavers, and designers to share their skills with the world.
✅ Revitalize Traditional Crafts – Transforming batik, songket, and handmade goods into modern lifestyle and fashion statements.
✅ Promote Sustainable & Ethical Fashion – Encouraging conscious consumerism through handcrafted, eco-friendly products.
✅ Enhance Cultural Tourism – Offering tourists an opportunity to experience, appreciate, and take home a piece of Malaysia’s heritage.
✅ Drive Global Awareness – Positioning Malaysian craftsmanship on the world stage through storytelling, exhibitions, and digital engagement.

Through live showcases, curated exhibitions, audio podcasts, and strategic collaborations, Culture in Motion is more than just a display—it’s a movement to ensure traditional craftsmanship continues to thrive in the modern world.