Brendan Madigan is best known for his role as the owner of Alpenglow Sports, an independent outdoor retail shop in Tahoe approaching its 50th year of business. But Brendan's real superpower is his ability to build communities.

Brendan also runs the Winter Speaker Series which will hit $2 million raised for local charities in 2024. He's the co-owner and race director of the Broken Arrow Sky Race as well as the co-founder of TrailCon. 

Here are a few of the topics that Brendan discusses in this conversation:

•  How he is building a community of customers through Alpenglow Sports and the events that he runs 
• Why specialty retail shops have a responsibility to give back to their community
• How trains and retains longterm staff at Alpenglow
• The important role that challenger brands play in the outdoor industry

Links to things mentioned in this episode:
The Act of Listening with David Isay
Raide Research
DPS Skis
Start With Why by Simon Sinek