Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients? In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR). He will share how PR is a great business strategy, his business model, and how technology has changed how PR works. Mickie Kennedy is the Founder and President of eReleases, a leader in affordable press release writing and distribution services. He developed eReleases in 1998, believing that publicity is not only for the big guys and to give small businesses access to the media and national newswire. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point. Enjoy!