A lot goes into creating an effective database for your business. You need to have a plan and a goal in mind before you even start - what are you hoping to achieve with this data and how will it help your business grow. Without a clear goal, you'll find yourself wasting time and energy on something that doesn't produce results. Having a solid data analytic is essential for any business. Make sure you create yours with your goals in mind! In today’s edition of the Knucklehead Podcast, our guest, Jack Tompkins talks about how data is becoming the next big thing in the corporate and entrepreneurial worlds, what Jack learned from failing to consider the end goal when creating a dashboard, and why having an end goal in mind when creating a data model is important. Jack Tompkins is the Managing Partner and Founder of Pineapple Consulting Firm. He loves helping small businesses with data driven decisions from their custom dashboards. Pineapple Consulting Firm is a data analytics company. They are excel experts and fractional analysts that help analyze and visualize data so small businesses can become data-driven. Enjoy!