For many people, owning their own business is an appealing proposition. However, the realities of starting and running a successful business can be daunting. But for those with an entrepreneurial spirit, franchising is a much better option. Franchising offers would-be business owners the opportunity to get started with a proven business model and to benefit from the support of a successful franchisor and a larger organization. In today's edition of the Knucklehead Podcast, our guest, Jon Ostenson, talks about what inspired him to transition from the corporate to the business world, what led him to scale down his business, and how he guides people through the franchise process. Jon Ostenson is the Founder and CEO of Franbridge Consulting, a premier source of non-food franchise opportunities for entrepreneurs and executives. Jon is a top 1% Franchise Consultant in the US and a frequent contributor to franchising across various outlets and publications. He is a multi-brand franchisee and has great operators leading these ventures along with his business partners. As a result, Jon can commit over 90% of his time to help others achieve their dreams of freedom and wealth generation through business ownership. Enjoy!