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Knowledge@HEC
HEC Paris
78 episodes
1 month ago

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.



Hosted on Acast. See acast.com/privacy for more information.

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Business
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All content for Knowledge@HEC is the property of HEC Paris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Business
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SHORT LISTEN: Not Just Parrots: How Middle Managers Communicate Purpose
Knowledge@HEC
37 minutes 14 seconds
3 months ago
SHORT LISTEN: Not Just Parrots: How Middle Managers Communicate Purpose

Why should employees articulate your company’s purpose - and not just the firm’s CEO? In this SHORT LISTEN Breakthroughs speaks with Pauline Asmar, a doctoral researcher at HEC Paris, whose groundbreaking work reframes how purpose actually works inside companies. Drawing on data from nearly 60,000 employees across 469 firms, Asmar reveals that it's the middle managers who translate abstract mission statements into daily motivation - not the top brass. We discuss why this “purpose dialogue” at management/worker level is emerging as a vital new lever for team commitment, how companies can fail despite having purpose statements, and what happens when leaders just parrot slogans instead of listening. Plus, how purpose-washing creates skepticism, and what can be done about it. For the full version, go to https://shows.acast.com/knowledgehec/episodes/not-just-parrots-how-middle-managers-bring-purpose-to-life.



Hosted on Acast. See acast.com/privacy for more information.

Knowledge@HEC

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.



Hosted on Acast. See acast.com/privacy for more information.