SHORT BREAKTHROUGHS: Crisis Partnerships: Genuine Change or Corporate Spin?

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Knowledge@HEC

HEC Paris

78 episodes

1 month ago

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.

Hosted on Acast. See acast.com/privacy for more information.

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All content for Knowledge@HEC is the property of HEC Paris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

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SHORT BREAKTHROUGHS: Crisis Partnerships: Genuine Change or Corporate Spin?

Knowledge@HEC

10 minutes 10 seconds

1 month ago

SHORT BREAKTHROUGHS: Crisis Partnerships: Genuine Change or Corporate Spin?

Short of time? Here's an abridged version of the Breakthroughs podcast exchange with HEC strategy professor Aline Gatignon. Her research focuses on the ripple effect of corruption, tracking how scandals reshape cross-sector partnerships between nonprofits and multinationals. The lessons are urgent for any leader whose organization touches public trust, whether in emerging markets or in Western capitals. Often, multinationals turn to nonprofits in times of crisis, funding environmental or social causes to show they’re part of the solution. But are these partnerships real, or just spin? Hear more from Aline as she gives advice to both parties on how to work together. Her research is a story about power, legitimacy, and the resilience of civil society.

Hosted on Acast. See acast.com/privacy for more information.