Not Just Parrots: How Middle Managers Bring Purpose to Life

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Knowledge@HEC

HEC Paris

78 episodes

1 month ago

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.

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Hosted on Acast. See acast.com/privacy for more information.

Business

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Not Just Parrots: How Middle Managers Bring Purpose to Life

Knowledge@HEC

34 minutes 1 second

3 months ago

Not Just Parrots: How Middle Managers Bring Purpose to Life

Why should employees articulate your company’s purpose - and not just the firm’s CEO? In this episode of Breakthroughs, we speak with Pauline Asmar, a doctoral researcher at HEC Paris, whose work reframes how purpose works inside companies, at the level of the teams. The research is co-authored by HEC Professor and Purpose Chair director Rodolphe Durand. Drawing on data from nearly 60,000 employees across 469 firms, Asmar reveals that it's the everyday managers who translate abstract purpose statements by the top brass into daily motivation. We discuss why this “purpose dialogue” at management/worker level is emerging as a vital new lever of team commitment, how companies can fail despite having purpose statements, and what happens when leaders just parrot slogans instead of listening and engaging. We also discuss how purpose-washing creates skepticism, and what can be done about it.

Hosted on Acast. See acast.com/privacy for more information.