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Knowledge@HEC
HEC Paris
78 episodes
1 month ago

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.



Hosted on Acast. See acast.com/privacy for more information.

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Business
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All content for Knowledge@HEC is the property of HEC Paris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Business
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Crisis Partnerships: Genuine Change or Corporate Spin?
Knowledge@HEC
29 minutes 38 seconds
2 months ago
Crisis Partnerships: Genuine Change or Corporate Spin?
When a corporate scandal explodes, like Volkswagen’s Dieselgate or BP’s oil spill, companies scramble to save their reputations. Often, they turn to nonprofits, funding environmental or social causes to show they’re part of the solution. But are these partnerships real, or just spin? Strategy professor Aline Gatignon suggests answers. Her new study uncovers how crises change the way corporations and nonprofits work together - and how nonprofits sometimes resist being used as PR cover. Her research is a story about power, legitimacy, and the resilience of civil society.

Hosted on Acast. See acast.com/privacy for more information.

Knowledge@HEC

Grasp today’s economic, social and business issues with research and analysis brought to you by our HEC Paris Business School Professors. Widen your perspectives with recognized experts from different disciplines through a series of talks. Expanding knowledge, Enhancing responsibility: this is our engagement to our podcast listeners.



Hosted on Acast. See acast.com/privacy for more information.