In this episode of Knowledgecast, Jack welcomes a unique guest—Cap Treeger, the pen name of an author who remains anonymous. Cap, an entrepreneur and investor with a diverse background in banking, technology, engineering, and telecommunications, discusses his bestselling book, Finding the Way. The book outlines the critical lessons he's learned from his experiences in mentoring, angel investments, and leading businesses across various industries. Cap shares his motivations behind writing the book, particularly how it addresses business challenges that other books haven’t covered, such as understanding customer needs, pricing strategies, and business models. He describes the power of mentorship, recalling how his own mentors shaped his journey and helped him succeed, despite initial doubts and tough advice. The episode also delves into Cap’s writing process, how he completed 80% of the book in just two weeks, and why he chose to present it as a fictional story to engage readers more effectively. Gain valuable insights into the stages of building a business, from foundational principles of understanding oneself to recognizing the real needs of customers. Cap emphasizes the importance of mentors, being intentional about one’s goals, and understanding the "villain"—the challenges and obstacles that entrepreneurs inevitably face. This episode is a deep dive into the mindset, strategies, and experiences that guide successful entrepreneurship. Learn more about Finding the Way: www.findingtheway.com Learn more about Season 7 guests and episodes at www.jackwwilliams.com/podcast