The Johnny Depp VS Amber Heard is all of the rave right now in the media. But whats even more crazy is how Johnny Depp has build such a fan base to sway the narrative in his favor.

What does this mean for us that are in business?

It means you must take your Hero story very seriously and know who the "villain" of your industry is so that you can have your audience take your side. 

Your story and narrative is very powerful and is talked about in the marketing world, however, no-one really understands how powerful it is until they take a hard look on what it is doing in favor of Johnny Depp.

Whether you're on Depp's side or not is irrelevant: He has his loyal fans on his side and is gaining more and more fans rapidly.

THAT is what a hero vs villain story can do for you and your business.

In today's episode we break down what your hero story is intended for and how you can figure out the right "villain" to throw rocks at.

We also cover how to break down your messaging to get your fans on the same page with your mission.