Resilience is the new efficiency. That’s the mindset Rajeeb Mohapatra brings to Redefined Logistics as he reimagines how brands can navigate disruption and still come out ahead. For Rajeeb, resilience isn’t just about getting through tough times — it’s about giving businesses the confidence to grow when the unexpected happens.
By combining smarter systems, stronger partnerships, and a forward-looking approach, he’s proving that logistics can move beyond a cost center and become a true competitive advantage.
Rajeeb launched Redefined Logistics to do more than ship products — he wanted to give brands confidence in uncertain times. With decades of experience across startups, supply chain, and global trade, he saw the same challenges repeated again and again. His answer? A smarter, more resilient supply chain that reduces costs and complexity while fueling growth.
In this episode of Know Your Ship, Rajeeb shares his journey from growing up in India to leading global teams, and now, to building a company that helps brands take back control. We dive into early lessons that shaped his problem-solving mindset, how Redefined leverages AI and smart partnerships to unlock savings, and why resilience — not just efficiency — is the new standard for supply chains.
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Connect with Rajeeb Mohapatra & Redefined Logistics:
Rajeeb’s LinkedIn: https://www.linkedin.com/in/rajeebmohapatra/
Redefined Logistics LinkedIn: https://www.linkedin.com/company/redefinedlogistics/ Redefined Logistics Website: https://www.redefinedlogistics.com/