In this powerful and wide-ranging episode of The Know Your Numbers Podcast, Craig Alexander Rattray is joined by Paula Wingate, founder of Influential Minds – and a force to be reckoned with in the world of business coaching. Paula brings a rare blend of mindset mastery and razor-sharp commercial strategy, helping business owners scale sustainably, increase their profit margins, and finally get the freedom they started their business for in the first place. From growing up in a Barnsley council estate to running a high-performing team in banking, from losing everything to building it all back again, Paula shares a story packed with lessons, mindset shifts, and practical advice that every business owner needs to hear.   Key Topics Discussed: ✅ How Paula went from high-performing corporate leader to successful entrepreneur✅ Why mindset, not marketing, is often the missing piece in business success✅ The overlooked power of net profit (and why she won’t buy a business without it)✅ How Paula helped a client grow net profit by 420% with just a 12% increase in turnover✅ The three numbers Paula looks at first when working with any business✅ Why business owners wear “busy” like a badge of honour – and how to break that cycle   Key Takeaways: ✅ Business success starts with clarity – not just on what you do, but why you do it✅ Most entrepreneurs don’t need to work harder – they need better systems, pricing, and processes✅ Cashflow, net profit, and pricing strategy are often the difference between chaos and freedom✅ Business data tells a story – and most business owners aren’t reading it   Memorable Quotes: 📢 “If you improve your business by 1% every single day, it’s not 365% improvement – it’s 3,678% because of the compound effect.” – Paula Wingate📢 “People say to me, ‘Have you been busy?’ and I say, ‘Absolutely not – I’ve been productive.’” – Paula Wingate📢 “Even just one piece of data can make you millions.” – Paula Wingate📢 “A five-figure business can be more profitable than a seven-figure one – it all comes down to the numbers.” – Paula Wingate   Timestamps: 00:42 Meet Paula Wingate: Business Coach Extraordinaire 01:55 Paula's Journey: From Barnsley to Business Coach 05:30 Lessons from McDonald's: Systems and Simplicity 06:58 Banking Career: Overcoming Challenges and Bullying 12:30 From Football to Business: Paula's Diverse Background 16:02 A Tough Financial Lesson and New Beginnings 18:22 The Unexpected Contract 19:25 Setting Boundaries and Taking Control 19:53 The Importance of Knowing Your Numbers 20:49 Challenges Business Owners Face 21:23 The Role of Accountants in Business Success 22:58 Working Smarter, Not Harder 23:46 The Power of Data in Business 28:44 Transforming Business Owners' Lives 34:46 Key Metrics for Business Growth   Resources Mentioned: 📌 Influential Minds – Learn more about Paula Wingate and her coaching work📌 Know Your Numbers Website – Discover how Craig helps business owners gain control, clarity and confidence📌 Follow Paula Wingate on LinkedIn – Regular insights on business, mindset, and scaling with intention