In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Billy Farrell, CEO of Mayhem Marketing, to explore the mindset, resilience, and bold thinking needed to build a standout business. Billy shares his journey from a tough start in Glasgow to building multiple successful ventures, highlighting the power of authenticity, positioning, and refusing to accept limits. From marketing strategies that cut through the noise to the mindset shifts that drive real success, this conversation is packed with insights for ambitious entrepreneurs.   Key Topics Discussed: ✅ Why mindset is the foundation of success – in business and life✅ The power of storytelling and authenticity in marketing✅ How to position yourself as the only choice in your market✅ What most businesses get wrong about branding and visibility✅ How marketing is really about ‘buying customers’ – and why that shift in thinking changes everything✅ The importance of taking bold action – even when you don’t have all the answers   Key Takeaways: 💡 “For me growing up, everyone was telling me what I couldn't do, and they were basing my possibilities on their limitations.” – Billy Farrell💡 “If a thing is possible, consider it within reach.” – Billy Farrell💡 “Build the businessman before the business plan.” – Billy Farrell   Memorable Quotes: 📢 “If they don’t know you, they can’t pay you.” – Billy Farrell📢 “Most people won’t go straight from an ad to a sale – you need to give them value first.” – Billy Farrell📢 “Hustle mentality matters – but it’s got to be balanced with practicality, strategy and sense.” – Billy Farrell📢 “You only want to work with people you believe will be at the top of the game or the top of their sector, their niche, whatever they’re working in.” – Craig Alexander Rattray   Timestamps: 00:41 Meet Billy Farrell: A Journey Through Business Highs and Lows 03:01 Growing Up in Glasgow: Overcoming Adversity 08:13 The Turning Point: Embracing Possibility Thinking 12:28 Venturing into Business: Early Failures and Lessons Learned 16:40 Building a Multi-Million Pound Company 18:18 The Grant Cardone Story: Seizing Opportunities 18:56 Steve Jobs' Return to Apple 19:37 The Grant Cardone UK Tour Idea 20:48 Meeting Grant Cardone in Miami 21:25 Challenges of Organizing the Tour 22:29 The Success of the 10X UK Tour 25:12 Marketing Strategies and Client Acquisition 28:56 The Importance of Value in Marketing 34:19 The 'Is Your Cash Flow Limiting Your Growth? Scorecard' 34:39 The Better Decisions, More Money Webinar   Resources Mentioned: 📌 Billy Farrell on Instagram – Learn more about Billy Farrell’s marketing strategies for ambitious businesses. 📌 Is Your Cash Flow Limiting Your Growth? Scorecard 📌 The Better Decisions, More Money Webinar 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.