Whether you’re running a business, thinking of starting one, or simply want to make smarter decisions... The Know Your Numbers Podcast is the podcast for YOU!
We’ve got a brilliant line-up of business owners and industry experts (and even an accountant) sharing their best stories, strategies, and hard-won lessons.
This isn’t just ’another’ podcast. The Know Your Numbers Podcast is your fast track to getting the insights that will help you sleep better at night.
If you want to learn from the best and make smarter business decisions, listen in!
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Whether you’re running a business, thinking of starting one, or simply want to make smarter decisions... The Know Your Numbers Podcast is the podcast for YOU!
We’ve got a brilliant line-up of business owners and industry experts (and even an accountant) sharing their best stories, strategies, and hard-won lessons.
This isn’t just ’another’ podcast. The Know Your Numbers Podcast is your fast track to getting the insights that will help you sleep better at night.
If you want to learn from the best and make smarter business decisions, listen in!
Behind the Numbers: Craig Alexander Rattray on Life, Lessons, and Leadership
Know Your Numbers with Craig Alexander Rattray
32 minutes 49 seconds
9 months ago
Behind the Numbers: Craig Alexander Rattray on Life, Lessons, and Leadership
In this special episode of The Know Your Numbers Podcast, the tables are turned as host Craig Alexander Rattray takes the guest seat to share his entrepreneurial journey, philosophies, and financial insights. Interviewed by the lively and ever-curious Gary Muircroft, Craig opens up about his path from a numbers-loving schoolboy in Wishaw to a business mentor transforming the lives of entrepreneurs.
From reflections on childhood inspiration to candid thoughts on the shortcomings of traditional accountants, this episode offers a rare glimpse into the mind of a man who believes finance is simple – and essential for business success. Craig shares his two rules for business, the importance of being a forward-looking advisor, and how his unique "co-pilot" approach can empower business owners to navigate challenges and seize opportunities.
Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with wisdom, actionable tips, and some laughs along the way.
Key Topics Discussed
Craig’s journey: From algebra prodigy to forward-thinking financial mentor.
Why most accountants fall short of what business owners really need.
The role of a “financial co-pilot” in driving business growth and decision-making.
Craig’s two fundamental rules for business success.
The emotional highs and lows of entrepreneurship – and how to find joy in the journey.
Key Takeaways
"Finance isn’t difficult - accountants just make it seem that way."
"Cash is king - and knowing your numbers is the key to your kingdom."
"A great financial advisor doesn’t just report the past; they guide the future."
Memorable Quotes
“If you’re not looking ahead in business, you’re flying blind – and that’s a one-way ticket to trouble.” - Craig Alexander Rattray
“Numbers aren’t scary; they’re your greatest allies when you learn how to read them.” - Craig Alexander Rattray
“Focus on cash. Don’t forget to focus on cash.” - Craig Alexander Rattray
Timestamps
00:46 Interview with Craig Alexander Rattray
02:04 Craig's Early Life and Career
03:15 The Role of Accountants in Business
05:39 Craig's Journey to Expertise
18:33 Common Business Mistakes
19:57 The One Billion Club
25:02 Personal Insights and Philosophy
28:50 The Importance of LinkedIn
31:44 Conclusion and Final Thoughts
Resources Mentioned
Know Your Numbers Website: Learn more about Craig’s frameworks for business growth.
KYN Mastery Group: Join a community of entrepreneurs transforming their businesses.
Know Your Numbers with Craig Alexander Rattray
Whether you’re running a business, thinking of starting one, or simply want to make smarter decisions... The Know Your Numbers Podcast is the podcast for YOU!
We’ve got a brilliant line-up of business owners and industry experts (and even an accountant) sharing their best stories, strategies, and hard-won lessons.
This isn’t just ’another’ podcast. The Know Your Numbers Podcast is your fast track to getting the insights that will help you sleep better at night.
If you want to learn from the best and make smarter business decisions, listen in!