Welcome to the November episode of the Klaviyo Data Science Podcast for 2024! In years past, November episodes reflected the chaotic Black Friday/Cyber Monday season by examining unique challenges of readiness, scale, and fundamental changes happening with little to no warning, as well as how those challenges were handled; this November is no different.
What happens when two of the largest email platforms make sweeping changes to their spam filters, providing a few short months of notice? Stress, uncertainty, and an opportunity for individuals and organization to rise to the challenge. In this month’s episode, we talk with analysts, engineers, and product managers to discuss Klaviyo’s journey to meet Yahoo and Google’s new Email Delivery Requirements — aka Yahoogle, the colloqial name for a new set of rules that must be followed by email senders to have their emails make it to inboxes and not go straight to the junk bin.
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For the full show notes, including who's who, see the Medium writeup.