Why does Klassen exist? In our Value Creation Guide, we sum up our mission in two words: Create Value. More fully, we say Klassen exists to create value for customers, employees, vendors, and shareholders.

In this premiere episode of our internal podcast, I sit down with our CEO, John-Mark Ferguson, to unpack that mission—the why behind everything we do. We talk about where the idea of value creation came from, how it’s shaped the way we work, and how all of this connects to award-winning piglets in Texas.