Host: Cassie Davison
Guest: Jono Mayes, National Bartender Advocacy & Engagement Manager, Campari Group UK

Episode Summary
In this episode of The Kith & Kin Hospitality Podcast, Cassie reconnects with Jono Mayes after 15 years to hear his incredible journey through the hospitality industry. From early days in country pubs and cocktail bars to launching nightclubs and consulting internationally, Jono shares how his passion for drinks and hospitality shaped his career. Now with Campari Group UK, Jono leads bartender education and advocacy, helping shape the next generation of the industry.

Key Highlights

1. Jono’s Journey into Hospitality:

   • Starting out in Leicester’s country pubs and cocktail bars.
   • The pivotal moment: stepping behind the bar with zero experience to learn the craft.
   • Opening a nightclub in Leicester during the 2008 financial crisis and what it taught him.

2. Building Experience & Skills:

   • Time spent consulting across the UK and internationally, including in East Africa.
   • Joining BrewDog and launching Lone Wolf Spirits.
   • How Jono’s role at Campari Group UK blends education, advocacy, and creativity.

3. The Changing Face of the Drinks Industry:

   • The rise of discerning consumers seeking quality and unique experiences.
   • The cultural shift towards celebrating spirits and cocktails in the UK.
   • The power of hospitality experiences: “It’s not just about the drink, it’s about the moment.”

4. The Challenges & Rewards:

   • The stark differences in hospitality attitudes between the UK and Europe.
   • The ongoing challenge of showcasing hospitality as a fulfilling career path in the UK.
   • Lessons learned, including reflections on a missed opportunity at Restaurant Sat Bains.

5. Advice for Finding Great Bars:

   • Ask the bartenders – they always know where to go!
   • Championing hidden gems in regional cities and celebrating their unique offerings.

Memorable Quote
"What percentage of the price of a drink is just the liquid in the glass? It’s the whole experience that makes it special." – Jono Mayes

Connect with Jono Mayes:

• Instagram: @JonoMayes
• Campari Academy UK:

About the Host
Cassie Davison is a hospitality industry expert and the creator of Kith & Kin Hospitality. With over 30 years of experience, she brings authentic stories, strategies, and insights to those who live and breathe hospitality.

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Here’s the updated About the Host section:

About the Host
Cassie Davison has over 30 years of experience setting up and running award-winning hospitality venues. Now, as a dedicated coach for independent hospitality business owners, she uses her expertise to help others navigate the challenges of the industry, develop clear strategies, and unlock growth opportunities. Through Kith & Kin Hospitality, Cassie champions collaboration, connection, and the stories that make the hospitality industry so special.