Episode Summary
In this episode of Kith & Kin, host Cassie Davison sits down with Stefano Frigerio, co-founder of Champagne + Fromage, to discuss his journey from international marketing to pioneering a new way to enjoy champagne. Stefano shares how his brand is redefining champagne culture, making it an everyday luxury rather than just a drink for celebrations.
Stefano talks about how he and his wife, champagne expert Maud Frigerio, built a business that showcases grower champagnes paired with artisan cheeses, creating a unique experience for customers. He also dives into how franchising and pub partnerships are helping expand their brand beyond London and across the UK.
For hospitality entrepreneurs, restaurant owners, and anyone passionate about food and drink, this episode explores how branding, partnerships, and customer experience can help create a standout business in a competitive industry.
[00:01] Introduction – Stefano’s background in international marketing and his move into hospitality
[03:10] Rethinking Champagne Culture – Why champagne should be an everyday drink, not just for celebrations
[05:08] The Birth of Champagne + Fromage – How Stefano and Maud combined their passions to create the brand
[06:42] Overcoming Business Challenges – Navigating setbacks like COVID-19 and rebuilding the business
[08:46] Expanding Through Partnerships – How pubs are integrating Champagne + Fromage into their offerings
[13:57] The Franchise Model – Why franchising was the next step for growth and how it works
[19:24] Finding the Right Locations – Why market towns and spa towns are a perfect fit for the brand
[23:21] The Future of Champagne + Fromage – Expansion plans for France and Italy
[25:19] How to Get Involved – Partnership and franchise opportunities
Visit Champagne + Fromage locations in Covent Garden, Brixton, Greenwich, and Bath, with more locations opening soon.
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