Kith & Kin Hospitality Podcast - Episode 30

Episode Title: Guest Gabrielle Goode, Freelance Hospitality Marketing Specialist with Cassie Davison

Guest: Gabrielle Goode, Freelance Hospitality Marketing Specialist
Host: Cassie Davison
Contact Details:LinkedIn - Gabrielle Goode

In this episode of the Kith & Kin Hospitality Podcast, Cassie Davison welcomes Gabrielle Goode, a freelance marketing specialist who has worked with some of the biggest names in the hospitality industry, including The Ivy Collection, Caprice Holdings, and Langan's Brasserie. Gabrielle shares her journey from growing up in a hospitality family, falling in love with the industry, and transitioning from operations to marketing. They discuss the importance of storytelling, the impact of data-driven marketing, and the evolving challenges of attracting and retaining customers in a fast-changing industry.

• Born into a family with a history of pub ownership in London.

• Early experiences in hospitality fueled her passion for the industry.

• Worked in cocktail bars in Nottingham during university, surrounded by industry professionals who continue to shape hospitality today.

• Inspired by luxurious dining experiences at top London restaurants like Petrus and Alain Ducasse.

• The emotional connection to hospitality and how it creates lasting memories.

• The role of fine details in elevating guest experience, from service to ambiance.

• Started in PR but realized her passion was in hospitality marketing.

• Worked with Cirrus Inns, developing award-winning marketing campaigns.

• Moved on to The Ivy Collection, where she spearheaded press-worthy campaigns and high-impact site launches.

• The importance of knowing your customer base and brand identity.

• How data, AI, and CRM systems play a crucial role in personalized marketing.

• The difference between mass marketing and targeted luxury marketing strategies.

• Navigating fast-changing customer expectations and trends.

• The balance between digital marketing and real-life brand experiences.

• Avoiding the "race to the bottom" in pricing strategies and instead creating value-driven customer loyalty.

• Gabrielle’s transition into freelance hospitality marketing.

• Working with diverse clients, from high-end rooftop bars in Dublin to the superyacht industry.

• The challenges and rewards of running a marketing consultancy, including self-promotion and business strategy.

• “The best restaurants don’t just serve food—they create experiences that stay with you for a lifetime.” – Gabrielle Goode

• “Marketing is more than just social media; it’s about storytelling, brand positioning, and truly understanding your audience.” – Gabrielle Goode

• “The customer hasn’t disappeared—they’re just more selective. It’s our job to make sure the experience is worth their investment.” – Cassie Davison

• Connect with Gabrielle Goode on LinkedIn:LinkedIn Profile

• Gabrielle’s Website:The Hospitality Marketer

• Host: Cassie Davison:www.cassiedavison.co.uk

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