In this episode, we sit down with Jason Lucash’s, the serial entrepreneur behind OrigAudio (acquired by HPG) and now co-founder of Rupt– a bold new company redefining sustainability and design in promo.
We cover everything from the early hustle of launching a supplier brand, to the one-piece minimum revolution, to selling and scaling with HPG. Jason also opens up about startup vs. corporate culture, lessons from Shark Tank, and how his new venture is preparing for the future of the industry.If you care about entrepreneurship, promo innovation, and what’s next for branded products, this is a must-watch conversation.
00:00 – 00:12 | Meet Jason Lucash: Entrepreneur & Innovator
00:25 – 00:54 | The Origin Story: How OrigAudio Was Born
02:01 – 02:34 | From Retail Success to Promo Pivot
04:10 – 05:32 | Shark Tank Secrets (and What Really Happened)
06:12 – 07:48 | Breaking Into Promo: Trade Shows & Strategy
08:34 – 09:29 | One-Piece Minimums & Industry Disruption
10:42 – 12:22 | Selling to HPG & Life After Acquisition
13:38 – 14:13 | Why Startups Beat Giants at Innovation
15:02 – 16:00 | Bootstrapping vs. Fundraising: Lessons Learned
19:59 – 20:24 | The European Market Advantage
23:27 – 24:11 | Finding the Right Co-Founder Balance
26:32 – 27:13 | Why Austin Beats California for Logistics
28:15 – 29:05 | Mission Over Money: Building With Purpose
29:45 – 30:07 | The Future of Promo: Where We’re Headed
#Entrepreneurship #PromotionalProducts #StartupLife #Sustainability #BusinessGrowth