Rob Spector, founder of Spector & Co., shares how he transformed a tiny Montreal pen shop into one of North America’s most design-driven promotional product suppliers. From his first cold calls to landing clients like Tesla and GM, Rob breaks down what it takes to build a lasting culture, keep customers for decades, and lead with purpose through massive industry change.

This is one of those rare stories that captures the heart of entrepreneurship: building something real, one relationship at a time.